Beauty Industry

Derma-e Debuts Stretch Mark Creme

The natural skin care brand's new solution-oriented product is backed by a consumer trial.

July 29, 2014

By: Jamie Matusow

Editor-in-Chief

Derma-e debuted a new product at Cosmoprof NA – Stretch Mark Crème.

Packaged in an 8 oz. tube, the product displays various seals showing its formulation is cruelty-free, hypoallergenic, 100 percent vegan, paraben-free, GMO-free, gluten-free and retinol-free. It contains Argan Oil, Cocoa Butter, Coconut Oil and Shea Butter, full-spectrum Vitamin E, and Hyaluronic Acid.

The brand says it conducted an eight-week consumer study, and participants recorded self-perceived improvement of their stretch marks. Results indicated that the product improved texture, color and overall appearance of stretch marks.

Jennifer Norman, vice president of marketing for derma e, commented:

“While there are products and services on the market that claim to diminish the appearance of stretch marks, a universal solution that safely, naturally and effectively garners results is still a huge unmet need. With new derma e Stretch Mark Crème, no one will need to compromise safety or healthfulness for effectiveness or quality. We are offering a superior blend of proven natural actives plus advanced ingredient technology to the market at an affordable price.”

Read More about Derma-e:

Derma-e Gives ‘Natural’ a New Look

Jeffrey Morris Comments on Derma-e’s Redesign

Cynthia Beesemeyer Talks about Derma-e’s Rebranding